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Kreativität und Innovation in der Musikindustrie

By Peter Tschmuck

StudienVerlag, Innsbruck, 2004, 377 pages, € 38.00, ISBN: 3-7065-1836-8

Why did jazz become a dominant popular music genre in the 1920s and rock 'n' roll in the 1950s? Why heavy metal, punk rock and hiphop found their way from sub-cultures to the established music industry? What are the effects of new communication technologies and the Internet on the creation of music in the early 21st century?

Peter Tschmuck answers these questions by an integrated model of creativity and innovation that is based on an international history of music industry since Thomas A. Edison invented the phonograph in 1877. Thus, the history of the music industry is described in all detail. By discussing the historic process of music production, distribution and reception the author highlights several revolutions in the music industry that were caused by the inference of aesthetic, technological, legal, economic, social and political processes of change. On the basis of an integrated model of creativity and innovation, an explanation is given how the processes and structures of the present music industry will be altered by the Internet, music online services and MP3-technology in course of the digital revolution.

This book will be published in an English translation by Springer in 2005.


Peter Tschmuck is associate professor of Culture Institutions Studies at the Institute of Culture Management and Culture Studies of the University of Music and Performing Arts, Vienna. See www.mdw.ac.at/ikm or contact tschmuck@mdw.ac.at