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Announcement of New Publication

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Arts and Cultural Programming: A Leisure Perspective

Edited by Gaylene Carpenter and Doug Blendy
Human Kinetics, 2008, 252 pp, ISBN 978-0-7360-6564-1

The book Arts and Cultural Programming: A Leisure Perspective combines concepts associated with delivery of arts and cultural programmes and leisure programmes in contemporary society. It is driven by desire to highlight arts and cultural programming for leisure professionals and to highlight leisure programme theory for arts administrators. The existing textbooks on arts programming generally address arts organizations ignoring or merely scratching the surface of leisure programme theory and concepts. At the same time, leisure and recreation textbooks reduce discussions related to arts and cultural programming. The resultant effect of minimizing content in these important areas inhibits the potential that arts and cultural programmes have to contribute to individuals and organizations.

Arts organizations are competing for the public's free time and attention without all of the tools they need to be successful. Successful organizations are those that plan and implement arts and cultural experiences with the expertise that will enable them to position themselves in competition with commercial, public, private, and corporate enterprises already programming experiences for individuals seeking educational and recreational opportunities during their free time. Leisure professionals often rely on traditional arts and cultural activities that result in producing programmes that may lack appeal to the general public.

As to maximize the potential of both fields working together, the book is divided into three parts. Part I, Orientation to Arts and Cultural Programming, discusses the contemporary popularity of arts and cultural programmes and suggests that the basis for such popularity is embedded in public interest in the arts and in the organizational initiative demonstrated by arts and recreation agencies. Concepts related to programme theory and to leisure behaviour are presented. Tasks and functions inherent to successful programming are discussed around phases related to programme needs assessment, development, implementation, evaluation and modification.

Part II, Applying Programme Theory to Practice, offers several theoretical perspectives related to the management of programmes, audience development, assessment, documentation, budgeting, and marketing of arts and cultural programmes. This portion of the book depicts the breadth and depth of approaches used in small, medium-sized and large organizations and venues.

Part III, Arts and Cultural Programmes in Context, explores best practices associated with programming in chapters on festivals, special events, community arts, cultural programmes, museums, and performing arts. Each of these chapters includes case studies that readers will find of interest. This part of the book concludes with a chapter on the future for arts and cultural programming. A view of the future for arts and cultural programming is also presented.

The book will be a useful reference guide for leisure professionals and managers working in public or private arts and cultural organizations. Also, it will serve as an orientation to the field for advanced undergraduate and graduate students and is directed toward a broad audience associated with the fields of tourism, arts management, leisure studies, public relations, public history, hospitality, folklore, museum studies, event management, education, and other fields associated with the arts and culture sectors.

For more information or to obtain the book, please contact: Human Kinetics Europe Ltd., 107 Bradford Road, Stanningley, Leeds, LS28 6AT, United Kingdom, tel.: +44 (0) 113 255 5665; fax: +44 (0) 113 255 5885; e-mail: hk@hkeurope.com; www.humankinetics.com