The Olympic Games and Cultural Policy
By Beatriz Garcia, Routledge, Abingdon, 2012, ISBN 9780415995634
This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Beatriz Garcia, a renowned expert on culture-led regeneration, examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural programme of the Sydney 2000 Olympic Games. She argues that the cultural relevance of a major event is highly dependent on the consistency of the policy choices informing its cultural dimensions, and demonstrates how such events frequently fail to leave long-term cultural legacies, and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.
The Olympic Games and Cultural Policy is the first comprehensive ethnographic study of the Olympic Games cultural programme. It draws together theoretical foundations in cultural policy, mega-events and critical Olympic studies, to provide an in-depth analysis of the tensions involved in the programme's design, management and promotion. The book charts the historical development of cultural manifestations at the modern Games and offers a critique of existing frameworks to deliver sustainable cultural programming within a global mega event. Essential reading for mega event programmers, policy makers and researchers on global culture, events and urban cultural policy.
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