Monitoring of Selected Economic Key Data on Culture and Creative Industries 2011
By Michael Soendermann, Federal Ministry of Economics and Technology, Berlin, 2013, 101 pages
This publication follows other reports, Culture and Creative Industries in Germany 2009 and Culture and Creative Industries in Germany 2010 which where also prepared by Michael Soendermann and commissioned by the BMWI. The two reports were a result of the German Federal Government's Culture and Creative Industries Initiative (managed by the Federal Ministry of Economics and Technology and the Federal Commissioner for Cultural and Media Affairs), which aims to report on the economic developments pertinent to the culture and creative industries.
Culture and creative industries are not only important for the generation of value added in Germany, the sector also provides models for future forms of work and life. It is part of a future knowledge- and content-oriented society. The culture and creative industries show important structural characteristics which can and will be introduced in other economic branches in the future.
Employment and business models practiced in the culture and creative industries today are future-oriented. Due to its mode of production, such as hybrid forms of employment and the mainly content-oriented production of many enterprises, the culture and creative industries are pioneers on the way towards a knowledge-based economy in Germany.
Some sub-sectors of the culture and creative industries have very short innovation cycles for certain products. Innovation-oriented business models, classified as belonging to the high-risk area in corporate financing, need specific support. Economic policy aimed at support to their innovation potential needs specially tailored support tools.
Prototypes, individual works, small scale series and immaterial products are typical products of the culture and creative industries. The mode of production and the characteristics of the products of the culture and creative industries are typical for a knowledge-based economy.
A fast-changing employment structure and constantly changing fields of work and professional skills are important characteristics of the culture and creative industries. The culture and creative industries with their predominant employment structure can be a model for the development of the traditional branches, as for example self-employment and micro enterprises will play a more and more important role.
Almost all enterprises in the culture and creative industries use modern technologies, especially information and communication technologies. They are not merely passive technology users, but also provide constant impulses for the producers and developers of new technologies. Economic policy support to the culture and creative industries may develop trend-setting methods and instruments for economic support to be transferred to other economic branches as well. In its new vision, Europe 2020, the European Union aims at 'intelligent, sustainable and integrative' growth. Due to the economic importance and the best practice character for future forms of work of the culture and creative industries, economic policy support to this sector, which contributes to its innovative and economic potential, can also contribute greatly to the achievement of this EU goal.
The new report is available for download in English (short version) and German (long version) at www.kulturwirtschaft.de/2013/06/07/new-report-culture-creative-industries-in-germany-2011/