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Announcement of New Publication

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Handbook on the Experience Economy

Edited by Jon Sundbo and Flemming Sorensen, Edward Elgar Publishing, Cheltenham, Northampton, 2013, 496 pages, ISBN 978-1-78100-421-0

As the title suggests, the Handbook on the Experience Economy deals with the experience economy. Although the subject has become popular lately and has attracted attention worldwide especially in northern Europe, many people are still unfamiliar with this concept. It refers to business and economic activities related to people's experience. The term covers all activities undertaken by people in the private and public sector that have such ability to provide the experience people are looking for and are willing to pay for (for example festivals, architecture, sport, wellness, religion, etc.).

This book combines the scientific and the management approach in dealing with experience economy. It consists of three parts. In the first part, through nine chapters fundamental debates about the experience economy are illustrated; its definitions along with its origin, current state and future development trends are presented. The second part covers more specific topics such as innovation, entrepreneurship, networks, volunteering and etc. In the last part, entitled Application Fields, experience economy issues are discussed through very interesting case studies (the video games industry, New Nordic Cuisine, the world of theatre and performance, TV production, etc.). The book is very useful for researchers, students and others involved in management, marketing, psychology and economics.

For more information please visit www.elgaronline.com/view/9781781004210.xml